Results
Performance, not portfolio.
We work under NDA with most clients, so this page shows the anatomy of the work rather than logos. Verified figures — spend, CAC, ROAS, payback, cohort curves — are shared directly during the first call.
How we report
The same five questions, every time.
A case study that only shows the result is marketing. We document the reasoning, because that is the part that transfers to your account.
Challenge
The commercial constraint, stated in the client's own terms — not a repackaged brief.
Strategy
The hypothesis, the market read and the decision about where budget would and would not go.
Execution
What was built and shipped: creative volume, channel structure, tracking, testing cadence.
Result
The metrics that changed, measured against the baseline agreed before launch.
Learnings
What we would do differently — the part most agencies delete.
What the work looks like
The shape of a result, without the numbers.
We cannot publish client figures, but the shape of the curve is not confidential — and it is the part that tells you whether a team knows what it is doing.
Shape shown, values under NDA
Reporting
What we report on, every month.
Placeholders below are intentional. They are replaced with verified client data once an engagement is live and disclosure is approved.
- 01Managed ad spendRolling 12 months
- 02Blended CAC changevs. pre-engagement baseline
- 03ROAS / payback windowBy cohort
- 04Creative variations shippedPer quarter
- 05Structured tests completedPer quarter
- 06Markets liveConcurrent
Case studies
Five engagements, anonymised.
Codenames replace client names. Everything else — the market, the vertical, the channel mix, the reasoning — is real.
Rebuilding subscription acquisition after a plateau
A DACH subscription commerce brand where paid growth had flattened for three quarters while spend kept rising.
Install growth without destroying unit economics
A utility app in Central Europe and the Balkans that needed volume without letting the payback window slip.
Making B2B lead volume defensible
A Western European B2B SaaS with growing lead counts and a sales team that did not believe the numbers.
Opening seven markets in one region
A marketplace expanding across Türkiye and the Gulf with a single translated campaign set.
Outrunning creative fatigue at scale
A high-volume e-commerce advertiser in Southern Europe and LatAm losing performance faster than it could produce creative.
Want the version with the numbers in it?
Verified figures, references and the full reporting stack are shared under NDA on the first call.